Trends in workplace communication and dynamics have changed tremendously over the years. Companies increasingly rely on social media to communicate with their employees, prospects, clients, and other key influencers. Workplaces are also more likely to interact through these outlets in person rather than over a keyboard. Because of this, the trends in workplace communication and dynamics have changed, and what was once considered an effective workplace communication strategy might no longer be as effective as it once was.
Social media has changed the way many companies communicate with their staff. Today, it is often the case that a company’s most popular social media outlet is either Facebook or Twitter. The company rarely spends any time at all on its internal email servers. Instead, companies have learned that it is far more cost-effective to outsource tasks to third-party developers and service providers to build customized apps for Facebook or Twitter. The result: companies have outsourced various aspects of workplace communication to third-party developers who can build customized apps tailored to the Facebook or Twitter culture.
What has changed? First of all, it has become more difficult for a company to ignore the influence of social media. Suppose a company does not actively monitor and respond to its social media accounts. In that case, it will quickly fall behind in the race to stay ahead of the trends in workplace communication. Many companies have found that engaging with their workforce and communicating via Twitter is more effective than simply pushing a company blog and press releases into the social media landscape.
Secondly, it has become increasingly difficult to ignore trends in workplace communication because of the nature of apps. It is not unusual to see a significant corporation ignoring trends in workplace communication for a month or two before finally responding to the situation.
Now, what should you do? First, you should identify the trends in workplace communication and then plan to meet their challenges head-on. Project Management Are you hoping to jump on board the next big trend, or do you want to refine and improve an already established strategy? Either way, this requires a clear direction from you.
Once you have identified the trends in workplace communication, then you must adapt your communications. Be careful not to get caught up in the trends and miss the opportunity to communicate your goals. For example, if the most popular app for communication seems to be texting, you may want to consider ways to text employees without breaking your schedule.
Finally, it is essential to remember that your goal is to be flexible. Although it seems that you might be moving toward specific trends in workplace communication, there is always a chance that your communication strategies will need to evolve. It is essential always to stay open to new ideas and possibilities. Just because the trend on workplace communication is becoming mainstream,’ it doesn’t mean it has to become stuck.’
By keeping an open mind and evaluating each trend in workplace communication, you can learn which trends are beneficial and harmful. However, sometimes that isn’t an option. In that case, you have to decide if you want to risk a bit of a rift with the company to meet the latest trend. Remember that workplace communication trends change frequently, so you never know what your competitors are doing. In many cases, it’s better to adapt or face the issue than to face negative consequences later.